BYL was born in my backyard with the countless hours my kids would spend playing lacrosse. I would see them shooting & running drills. I would hear them create their own games and then argue about the rules. I would watch pick-up games when their friends were over. No pads, no helmets, and usually no shoes — just sticks, grit, and a true enjoyment of the sport.

Inspired by those moments, I created a lacrosse apparel brand that honors where it all begins. Built for the forever teammates, the backyard legends and the future champs. Our gear is tough, authentic, made for players who live the game and the parents that love watching them.